Cura – Making marketing performance simple
COMPANY
Cura
year
2024
ROLE
Lead Product Designer
SCOPE
OVERVIEW
Turning complex data into business clarity
Cura supports healthcare clinic owners who rely on digital marketing but are not digital experts. Existing reporting was fragmented and difficult to interpret. Clients needed clear answers about performance and ROI, not dashboards filled with jargon.
The objective was to productize marketing intelligence into a centralized, client-ready platform.
THE CHALLENGE
Manual reporting. Fragmented visibility.
Clinic owners struggled to interpret performance metrics spread across multiple platforms. Without clarity, confidence in marketing investment declined.
THE SOLUTION
Designed for decision-making
A centralized dashboard focusing on business KPIs rather than channel-level metrics. Complex data was translated into plain-language insights, with contextual education built directly into the interface. The experience shifted from reporting data to explaining performance.
Cura Platform Mockups
Akeeva
