Akeeva – Designing structure for life’s hardest decisions
COMPANY
Akeeva
year
2023
ROLE
Lead Product Designer
OVERVIEW
Simplifying end-of-life planning
Akeeva was built to help individuals and families manage end-of-life planning through a structured digital platform. The space is sensitive, highly regulated, and often avoided. The objective was to design a secure, compliant system that simplifies decision-making through guided workflows, centralized document management, and clear information architecture.
THE CHALLENGE
Emotional weight. Operational complexity.
Users were navigating legal and personal decisions without clear structure. Existing solutions were fragmented and difficult to use.
THE SOLUTION
Designed for decision-making
Designed step-by-step planning flows to reduce cognitive load. The platform includes secure document storage, educational resources surfaced at relevant stages, a marketplace to connect users with industry professionals, and an AI-powered obituary writing tool that supports meaningful, personalized tributes.
Clear structure in difficult moments.
AI-Enabled Obituary Writer