Akeeva – Designing structure for life’s hardest decisions

COMPANY

Akeeva

year

2023

ROLE

Lead Product Designer

OVERVIEW

Simplifying end-of-life planning

Akeeva was built to help individuals and families manage end-of-life planning through a structured digital platform. The space is sensitive, highly regulated, and often avoided. The objective was to design a secure, compliant system that simplifies decision-making through guided workflows, centralized document management, and clear information architecture.

THE CHALLENGE

Emotional weight. Operational complexity.

Users were navigating legal and personal decisions without clear structure. Existing solutions were fragmented and difficult to use.

THE SOLUTION

Designed for decision-making

Designed step-by-step planning flows to reduce cognitive load. The platform includes secure document storage, educational resources surfaced at relevant stages, a marketplace to connect users with industry professionals, and an AI-powered obituary writing tool that supports meaningful, personalized tributes.

Clear structure in difficult moments.

AI-Enabled Obituary Writer